After years away, GWM (formerly Great Wall) is re-entering the UK pick-up scene with the POER300. Already on sale in other right-hand-drive markets under names like Cannon (Australia) and P-Series (South Africa), the POER300 is set to arrive in Britain in 2025 with a focus on value, utility, and technology.
Power and Capability
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Engine: 2.4-litre four-cylinder turbo-diesel
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Power: 181–183PS
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Torque: 354 lb ft – 480Nm
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Transmission: 7- or 9-speed automatic
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Drive: All-wheel drive with low-range gearing + locking rear differential
The POER300 delivers serious work-ready numbers:
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Payload: 1,000kg
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Towing capacity: 3,500kg
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Fuel economy: 32.7mpg combined (WLTP)
Trims and Pricing
Three trims will be offered, all with 5-year / 125,000-mile warranty:
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Lux – from £31,495 (ex VAT)
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18-inch alloys
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Keyless entry
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12.3-inch infotainment with wireless mirroring
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7.0-inch digital driver display
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Faux leather seats
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Wireless phone charging
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Ultra – adds heated/cooled seats, mood lighting, sunroof
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Vanta – flagship with surround-view camera and premium features
Market Position
The POER300 undercuts rivals such as the Ford Ranger, Isuzu D-Max, Volkswagen Amarok, Maxus T60 Max, and KGM Musso, while still offering strong utility.
Toby Marshall, GWM UK’s Managing Director, said:
“With the POER300, GWM UK is delivering unmatched utility, power and technology at a very competitive price point in the UK market.”
The aim is clear: win over small business users and fleets by blending affordability with full workhorse credentials.
Final Thoughts
The GWM POER300 arrives in a crowded market, but its combination of competitive pricing, capable towing and payload, and a well-equipped cabin makes it one of the most accessible new pick-ups in 2025. For SMEs and tradespeople who need utility without breaking the bank, it’s a contender worth watching.
